YouTube appoints Web3-friendly exec as new CEO

Google-owned YouTube has appointed Web3-friendly exec Neal Mohan arsenic its caller CEO pursuing the departure of Susan Wojcicki this week.

Wojcicki stepped down from YouTube connected Feb. 16 aft 9 years astatine the helm, outlining plans to commencement a “new chapter” focused connected family, wellness and idiosyncratic projects. During her tenure, she oversaw the pivotal instauration of the revenue-sharing model, among different things.

Moving guardant she volition stay an advisor for Google’s genitor institution Alphabet Inc.

Thank you, @SusanWojcicki. It's been astonishing to enactment with you implicit the years. You've built YouTube into an bonzer location for creators and viewers. I'm excited to proceed this awesome and important mission. Looking guardant to what lies ahead... https://t.co/Rg5jXv1NGb

Before becoming the caller CEO, Mohan served arsenic YouTube’s main merchandise serviceman and oversaw the arguable removal of the video dislike button, the instauration of YouTube Shorts to vie with Tik Tok, and YouTube Music.

In presumption of Web3, Mohan outlined tentative plans successful February 2022 to integrate a big of caller features specified arsenic Metaverse-based contented experiences and contented tokenization via nonfungible tokens (NFTs), overmuch to the dismay of the NFT-hating assemblage astatine the time.

In particular, Mohan emphasized that NFTs could supply a caller mode for creators to prosecute with their audiences and make further gross streams. He cited the imaginable for creators to tokenize their videos, photos, creation and experiences arsenic examples of such.

“Web3 besides opens up caller opportunities for creators. We judge caller technologies similar blockchain and NFTs tin let creators to physique deeper relationships with their fans. Together, they’ll beryllium capable to collaborate connected caller projects and marque wealth successful ways not antecedently possible,” helium wrote successful a blog station connected Feb. 10, 2022.

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Despite being intended to perchance rotation retired past year, the Web 3-related plans are yet to materialize but could beryllium acceptable for different propulsion successful the adjacent aboriginal fixed that Mohan is present starring the firm.

New YouTube CEO @nealmohan is into NFTs! https://t.co/RVqqJngnv6

Following the quality of Mohan becoming the caller CEO of YouTube, determination has been a amazingly constricted magnitude of FUD from the feisty NFT skeptics connected Twitter who are usually speedy to flame thing to bash with reports of mainstream connections to the tech.

#nealmohan seems to beryllium a large gu… wait… No… pic.twitter.com/vQSet9tu8j