Binance to bring fans closer to sports teams with fan token platform

Crypto speech Binance has launched a caller update to its instrumentality token level that focuses connected helping sports teams prosecute with their fans by offering assorted rewards to token holders. 

In an announcement sent to Cointelegraph, the crypto speech said that its instrumentality nine programme volition present fto fans stitchery points that they tin speech for rewards that scope from getting tickets to games, having entree to conscionable and greets, receiving video clips from their favourite players and information successful exclusive dinners with the athletes.

Fan from Binance Fan Token programme astatine a conscionable and greet with Luka Romero from Lazio (Italy). Source: Binance

Participants tin cod points by participating successful assorted instrumentality token activities similar voting successful polls oregon completing different simpler tasks. Having a higher level of information volition let fans to person entree to amended rewards. 

Lisa He, Head of NFT and Fan Token astatine Binance argued that instrumentality tokens are the aboriginal of instrumentality engagement. The enforcement pointed retired that the programme tin bring fans person to their favourite teams done dinners with their favourite players oregon adjacent a stadium tour. He explained that: 

"Fan tokens let sports fans to consciousness much connected to their favourite sports teams by allowing them to person entree to exclusive offers and person a dependable successful squad decisions for the club."

In addition, He besides said that their squad believes that instrumentality tokens are the "future of instrumentality engagement, wherever clubs and their fans tin consciousness person to each different and person a 2 mode relationship." 

According to Binance, the level has been precise successful, helping assorted clubs similar Santos FC, Porto and Lazio prosecute with thousands of participating fans wrong the platform.

Related: Binance to enactment BUSD portion exploring non-USD stablecoins, CZ says

Binance has been consistently trying to nexus sports with the Web3 space. On June 23, the crypto speech partnered with renowned shot subordinate Cristiano Ronaldo to assistance him connect with his fans done nonfungible tokens. Holders of the NFTs volition person exclusive opportunities to link and prosecute with the shot superstar.

On Jul. 28, Binance besides jumped into NFT ticketing close aft the fiasco caused by counterfeit tickets astatine the UEFA Champions League. The crypto speech partnered with Società Sportiva Lazio to usage NFT tickets for the club's location matches astatine the Stadio Olimpico.