36% of the top 1,000 crypto projects went silent on blogging this year

More than a 3rd of the apical 1,000 crypto projects — a word that includes some crypto companies and idiosyncratic tokens — haven’t published a azygous caller nonfiction connected their respective websites successful 2023.

According to a May 1 probe report, from blockchain selling bureau Guerilla Buzz — whose clients see the likes of Coingecko and crypto speech AAX — a staggering 35.8% of the apical 1,000 cryptocurrency projects person failed to update their websites with immoderate caller written contented this year.

Additionally, the study recovered that of these 1,000 projects, little than fractional (49.7%) person posted much than 2 caller articles successful 2023.

Guerilla Buzz researchers stated that the inspiration for the comparative survey emerged aft noticing that “many crypto companies bash not prioritize beardown selling foundations.” Instead, the bulk of these companies take to absorption their efforts connected “generating hype for their token sales” and “opting for short-lived maturation spurts” alternatively of prioritizing semipermanent integrated growth.

The insubstantial claims that the probe methodology was “straightforward” yet “labor-intensive.” First, researchers manually inspected the corresponding website of the apical 1,00 crypto projects to spot if it had a blog. From determination they assessed the fig of articles published wrong caller years and checked to spot however galore caller blog posts had been published successful 2023.

The blogging habits of the apical 10 crypto projects. Source: Guerilla Buzz.

Of the apical 10 crypto projects, Binance’s BNB Chain was the wide blogging leader, with 59 caller articles published this year. In 2nd spot was Polygon (MATIC) with 36 caller posts, followed by Cardano (ADA) with 12.

The insubstantial besides recovered that the astir fashionable blogging website of prime for crypto projects was the escaped blog hosting website Medium. This is reportedly a signifier that has stuck astir since the days of the 2017 Initial Coin Offering (ICO) craze, wherever thousands of caller projects popped up successful the span of a fewer months, galore of which opted for small much than a one-page website, a whitepaper, and “lofty promises of a tech revolution.”

Related: This blockchain-based societal media level is going aft TikTok

Notably, portion Medium remains the go-to level for galore crypto task blogs, it whitethorn not really beryllium the champion prime for companies seeking semipermanent growth.

“By relying connected Medium’s platform, these companies are fundamentally boosting Medium’s postulation and maturation alternatively of their own,” researchers wrote.

“While Medium’s fantabulous on-page SEO capabilities and precocious domain authorization whitethorn person made it an casual prime for crypto companies seeking to make buzz quickly, this absorption connected short-term gains whitethorn not beryllium sustainable successful the agelong run.”

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