1 month ago
Viant Technology (DSP), an advertisement tech company, could unlock important shareholder worth by adopting a bitcoin (BTC) treasury strategy according to Eric Semler, the president of Semler Scientific (SMLR), the scientific-equipment shaper that besides adopted a bitcoin-buying policy.
Viant joins Zoom Communications (ZOOM) and Coursera, Inc. (COUR) connected Semler's database of “Zombie Zone” companies that, helium says, person untapped superior and an urgent request to rethink strategical direction. Neither of the erstwhile 2 followed his advice.
In a post connected X, Semler highlighted Viant’s banal show arsenic a cardinal indicator of capitalist skepticism toward the company’s semipermanent maturation prospects. The shares are down 44% since the company's 2021 IPO and slumped 50% successful February alone.
Despite this, Viant maintains a beardown fiscal foundation, including $205 cardinal successful nett currency — astir 25% of its $900 cardinal marketplace headdress — and $34 cardinal successful escaped currency travel successful 2024, with expectations for dependable maturation done 2028.
Viant faces intensifying contention from tech giants similar Google and Amazon and the commoditization of demand-side platforms. Chris Vanderhook, 1 of the 3 brothers that founded the company, has publically expressed enthusiasm for decentralized technologies, referencing crypto, blockchain, and NFTs arsenic halfway to a “New Open Web” vision.
Disclaimer: Parts of this nonfiction were generated with the assistance from AI tools and reviewed by our editorial squad to guarantee accuracy and adherence to our standards. For much information, see CoinDesk’s afloat AI Policy.
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