UK Regulator Publishes Guidance on New Crypto Marketing Regime

The U.K.’s fiscal watchdog published guidance on its caller crypto advertizing rules Thursday.

The Financial Conduct Authority’s caller authorities took effect connected Oct. 8, and the regulator has been consulting connected guidance since June. Under the caller rules, firms are required to see due hazard warnings connected each their communications to U.K. customers that person a “promotional” element.

The regulator has already added 221 firms it deems non-compliant with the caller authorities to an alert list, and has promised enforcement enactment connected companies that are not cautious with approving ads.