Turtle bets liquidity not vanity will rule crypto with new leaderboard system

Turtle has introduced a caller model designed to measurement and reward 1 of the scarcest assets successful integer finance, onchain liquidity.

The institution announced the motorboat of the Turtle Liquidity Leaderboard, which ranks participants by verified deposits, idiosyncratic distribution, and engagement multipliers, creating a standardized scoreboard for protocols and liquidity providers.

The motorboat comes astatine a clip erstwhile marketplace extent has weakened crossed integer assets. Kaiko reported that liquidity for the apical 50 altcoins by marketplace extent fell astir 30% successful the archetypal 4th of 2025, reflecting some declining market-making incentives and attraction successful less assets. With protocols competing for durable liquidity, Turtle’s strategy reframes however superior allocation is tracked and rewarded.

The leaderboard applies 3 categories to participants. A Liquidity Score measures time-weighted deposits into supported partners, a Distribution Score tracks liquidity brought by idiosyncratic referrals, and Boosts use multipliers for verifiable individuality and activity.

Unlike points programs oregon engagement leaderboards, which often trust connected impressions oregon societal metrics, the model is based connected superior that cannot beryllium easy falsified.

Turtle’s main executive, Essi, said successful the merchandise that liquidity has been overlooked successful favour of vanity metrics and the institution aims to halfway it arsenic the awesome that matters most.

The announcement builds connected momentum Turtle has generated done earlier campaigns. Its organisation protocol has coordinated liquidity for ecosystem launches since 2024, mobilizing implicit $4 cardinal successful deposits crossed much than 300,000 wallets, according to institution materials.

During Arbitrum’s TAC “Summoning” lawsuit earlier this year, Turtle vaults attracted much than $100 cardinal successful the archetypal week, $150 cardinal by the second, and yet astir $790 to $800 cardinal successful liquidity by the clip of the mainnet launch, with Curve laminitis Michael Egorov among those participating.

The firm’s web standard was cited again successful May erstwhile it secured a $6.2 cardinal effect circular led by THEIA, with information from Susquehanna International Group, ConsenSys, and Nomura’s Laser Digital.

The institution has besides experimented with cross-domain leaderboards. In June, Turtle went unrecorded connected Kaito’s Yapper attraction leaderboard, which ranks participants by engagement. The liquidity leaderboard extends this attack to superior flows, aligning protocols and allocators by measuring verifiable commitments alternatively than impressions.

Chief exertion serviceman Nick Thoma described it arsenic combining liquidity and organisation with societal incentives to springiness protocols superior that remains.

Comparable coordination systems person precocious drawn marketplace interest. Incentive platforms specified arsenic Royco person reached astir $3 cardinal successful full worth locked done mechanics plan that channels superior crossed protocols, and long-standing bribe and ve-token models connected Curve and Velodrome proceed to power liquidity allocation. By creating a transparent and composable scoreboard, Turtle aims to supply a competitory furniture that protocols tin besides white-label for their ain launches.

Future iterations of the leaderboard are planned to see protocol-specific rankings, further SocialFi integrations, and mechanics merging taste engagement with fiscal contribution.

Turtle positions the strategy arsenic a mode for liquidity providers to summation visibility and for protocols to execute much businesslike organisation of capital.

The model is scheduled to grow successful the coming months.

Turtle said the leaderboard volition germinate into a white-label constituent that protocols tin embed straight into their campaigns, combining time-weighted deposits, referral flows, and verified idiosyncratic signals into a azygous measurement of marketplace commitment.

The station Turtle bets liquidity not vanity volition regularisation crypto with caller leaderboard system appeared archetypal connected CryptoSlate.