Trump Media & Technology Group confirmed the adjacent of a $2.44 cardinal backstage placement connected May 29 to money a sweeping Bitcoin (BTC) treasury strategy.
The deal, involving astir 50 organization investors, includes the merchantability of 55.9 cardinal shares of communal banal astatine $25.72 per stock and $1 cardinal successful 0% convertible elder secured notes owed 2028.
The nett proceeds, astir $2.32 billion, volition beryllium utilized to accumulate Bitcoin and enactment ongoing operations, according to the company.
With this move, Trump Media is straight competing with different firm Bitcoin treasuries, specified arsenic Strategy, which held implicit 580,000 BTC arsenic of May 2025.
Once the purchases are completed, Trump Media is expected to articulation the ranks of the apical 5 nationalist companies by Bitcoin holdings globally.
CEO and Chairman Devin Nunes framed the woody arsenic a strategical pivot toward fiscal autonomy and integer plus integration. He said:
“Trump Media is focused connected acquiring large assets. This woody means the institution volition person much than $3 cardinal successful liquid assets and gives shareholders vulnerability to Bitcoin. It positions america for the benignant of accelerated enlargement we’ve ever envisioned.”
The steadfast did not disclose however overmuch Bitcoin it plans to acquisition oregon the timeline for deployment, but it confirmed that Crypto.com and Anchorage Digital, 2 starring integer plus custodians regulated successful the US, volition clasp the assets successful custody.
Trump Media’s determination comes amid a broader question of organization crypto adoption pursuing the support of spot Bitcoin ETFs earlier this year.
The firm’s ecosystem includes societal and streaming platforms and a newly launched fintech brand focused connected blockchain-based fiscal products. The institution is seeking to capitalize connected what it describes arsenic the “America First economy.”
The Offering adds Bitcoin to Trump Media’s equilibrium sheet, joining a reported $759 cardinal successful cash, currency equivalents, and short-term investments arsenic of the extremity of Q1 2025. That figure, alongside proceeds from the Offering, brings its liquid assets to implicit $3 billion.
The transaction was led by Yorkville Securities and Clear Street, with BTIG and Cohen & Company Capital Markets besides serving arsenic placement agents. Cantor Fitzgerald advised connected the deal, portion ineligible counsel was provided by Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP.
Trump Media’s introduction into crypto treasury absorption comes arsenic US regulators are inactive evaluating rules regarding stablecoins, tokenization, and custodial practices for nationalist companies holding crypto.
The affirmative regulatory momentum has grown nether President Donald Trump, with legislation for the assemblage progressing successful parts of the US electorate.
With governmental momentum down pro-Bitcoin sentiment, Trump Media appears to beryllium betting connected Bitcoin arsenic a halfway constituent of its fiscal identity.
The station Trump Media aims for apical Bitcoin holder presumption aft closing $2.44 cardinal investment appeared archetypal connected CryptoSlate.