Trump company files trademarks for branded metaverse, NFT marketplace

3 months ago

Trump-owned institution DTTM Operations filed for trademarks connected Feb. 24 for the connection ‘TRUMP’ successful transportation with a metaverse and NFT marketplace built astir the US President’s brand.

In this Trump-themed virtual world, users would beryllium capable to store for carnal and virtual goods, dine successful a Trump restaurant, bask simulated transport by limousine, aircraft, train, and automobile, and ticker nationalist work programs astir societal issues, existent events, and fundraising.

Notably, the Trump metaverse would besides diagnostic virtual grooming services, idiosyncratic coaching services, and guided tours of hotels and nationalist and authorities buildings. There is besides an NFT marketplace planned, though determination is simply a caveat that lone contented permitted by the President would beryllium allowed. The filing states:

“Hosting bundle platforms for virtual reality-based virtual worlds successful which users tin speech integer goods and crypto currencies utilizing lone those images, texts, videos and dependable files authorized by the 45th and 47th President of the United States of America and authenticated by non-fungible tokens (NFTs).”

According to Trademark Attorney Josh Gerben, the filing was submitted connected an “intent to use” basis, which signals aboriginal commercialized enactment nether the brand.

The hype surrounding the metaverse has been waning since 2021, the twelvemonth that Mark Zuckerberg changed the genitor institution of Facebook to Meta. A look astatine Google Trends, which analyzes involvement based connected however galore times a word has been searched, shows that the word “metaverse” saw a highest betwixt Oct. 24-30, 2021 and has tailed disconnected since.

Interest successful the hunt word “metaverse” betwixt 2020 and 2025. Source: Google Trends

NFTs, too, person not reclaimed the highs they saw since the bull tally of 2021-2022, with galore level prices and adjacent apical collections continuing to spot depressed prices.

Related: What is metaverse successful blockchain? A beginner's usher connected an internet-enabled virtual world

Trump’s crypto ventures, detailed

President Trump and his household are known for their ventures into crypto and related technologies. After the President launched a bid of non-fungible token collections successful betwixt his presidencies, helium pivoted to courting the crypto vote. At a Bitcoin Conference successful Nashville successful July 2024, helium promised to marque America the crypto superior of the planet and to occurrence Gary Gensler connected Day 1 successful office.

On Jan. 17, 2025, 3 days earlier taking office, Trump launched his authoritative memecoin, sending the crypto assemblage into a frenzy. The First Lady, Melania Trump, would aboriginal launch her ain memecoin.

Other members of the Trump household person gotten progressive successful crypto arsenic well. Eric Trump and Donald Trump Jr., pledging to “make concern large again,” were portion of a radical that formed World Liberty Financial, an upstart decentralized concern platform.

While Donald Trump is inactive seen arsenic the US’s archetypal “Crypto President,” helium has travel nether immoderate disapproval arsenic of late, archetypal for pivoting from a strategic Bitcoin reserve to a “digital plus stockpile” and past for the wide marketplace upheaval owed to looming commercialized wars and economical uncertainty.

Magazine: Trump’s crypto ventures rise struggle of interest, insider trading questions

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