Starbucks Teams Up With Micah Johnson's Aku NFT Project

1 year ago

Starbucks' Web3 loyalty program Odyssey announced a caller collaboration with non-fungible token (NFT) postulation Aku for its adjacent integer collectible Stamp connected its dedicated Discord channel.

The Aku collection, created by erstwhile Major League Baseball subordinate Micah Johnson, centers astir empowering young kids to imagination large and NFTs from the postulation person been purchased by celebrities including Trevor Noah, Pusha T and Tyra Banks.

On July 17, Starbucks volition motorboat the caller Journey called "Aku Adventure" which volition let Odyssey members to "embark connected a ngo with Aku." According to the Discord post, the caller Stamp is "designed by Aku" and the Journey volition beryllium disposable to Odyssey members until August 13, 2023.

In addition, Starbucks besides announced they volition donate $100,000 to Blessings successful a Backpack, a non-profit tackling nutrient insecurity among children arsenic portion of the launch.

Starbucks has been rolling retired limited-edition NFTs to members of the invitation-only Odyssey loyalty programme for respective months. In March, the institution released “The Siren Collection,” offering 2,000 Stamps priced astatine $100 each. The driblet was met with specified precocious request that immoderate anxious collectors complained of dilatory hold times and method glitches. In April, the java concatenation launched “The Starbucks First Store Collection,” a 5,000-edition Stamp postulation priced astatine $99 each which had a smoother roll-out.

Edited by Toby Leah Bochan.

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