Snoop Dogg revealed as co-founder of Web3-powered livestream platform

American rapper and histrion Snoop Dogg has been revealed arsenic 1 of the co-founders of a Web3-powered unrecorded streaming app called “Shiller" — adding to yet different Web3 concern fothe well-known hip-hop artist. 

The app is described arsenic a “live broadcast platform” that aims to harvester Web3 exertion with real-time live-streaming content. The rap prima has been named arsenic a co-founder of the app, on with exertion entrepreneur Sam Jones.

It follows a question of Web3 partnerships by Snoop Dogg successful the past year.

In April past year, Snoop Dogg partnered with Sandbox metaverse to motorboat an NFT collection called “Snoop Avatars” and released a hip-hop azygous titled “A Hard Working Man,” which was aboriginal accompanied by a 50,000-piece NFT drop.

The rap prima besides partnered with Yuga Labs — the squad down Bored Ape Yacht Club (BAYC) and CryptoPunks — to perform connected a metaverse-transformed stage astatine MTV’s Video Music Awards connected Aug. 29.

Snoop Dogg besides precocious partnered with crypto casino Roobet, wherever helium volition service arsenic the firm’s “Chief Ganjaroo Officer” according to a connection from Roobet connected Mar. 1.

As for Shiller, blockchain volition diagnostic heavy successful the platform, allowing contented creators to “token-gate” their streams, and beforehand nonfungible tokens (NFTs), oregon different products from e-commerce websites.

These contented creators tin beryllium paid retired successful cryptocurrencies specified arsenic Ether (ETH) oregon NFTs, which tin beryllium cashed retired arsenic fiat.

A preview of the Shiller application. Source: Shiller.io.

It was owed for a January merchandise but was delayed for 3 months to April 2023, according to Shiller's latest update connected Mar. 2.

Creator system movement

The motorboat of Shiller appears to beryllium portion of a broader creator system movement where Web3 volition apt play a role.

While “Web1” enabled users to constitute HTML and work content, “Web2” enabled user-to-user interactions, which was brought to the masses by a fewer societal media monopolies, specified arsenic Facebook, Google and YouTube.

The “Web3” question aims to destruct these intermediaries by providing creators with implicit ownership implicit their content and the monetization that flows from it.

Related: Music NFTs are helping autarkic creators monetize and physique a fanbase

Decentralized messaging platforms are opening to look too, with 1 named “Damus” attempting to go a “Twitter killer.”

The Jack Dorsey-backed “Damus” went unrecorded connected the Apple App Store connected Feb. 1, which is built connected a decentralized web enabling encrypted end-to-end backstage messaging web called “Nostr.”

The level comes with built-in Bitcoin (BTC) payments connected the Lightning network.