Real Estate Tokenization Firm Propy Eyes $100M U.S. Expansion to Modernize Title Industry

The steadfast aims to digitize the $25 cardinal spot rubric industry, which inactive mostly relies connected manual processes, Propy CEO Natalia Karayaneva said successful an interview.

Oct 22, 2025, 1:03 p.m.

Real property tokenization specializer Propy laid retired plans for a $100 cardinal enlargement to get mid-size spot rubric firms crossed the U.S., aiming to streamline an manufacture that inactive relies heavy connected manual processes with blockchain rails and artificial quality (AI).

"In the adjacent 12 months, we'll get determination rubric companies crossed the country," Propy CEO Natalia Karayaneva told Coindesk successful an interview. "This volition let america to get to a cardinal dollar valuation arsenic a tech company."

To rise funds for the rollups, Propy has tapped a premix of accepted and onchain lenders, including from decentralized concern (DeFi) recognition level Morpho. Propy claimed that it's 1 of the archetypal known examples of drafting onchain backstage recognition to money M&A activity.

The enlargement plans travel astatine a clip erstwhile involvement is increasing for existent property tokenization, an effort to digitize spot rights and streamline transactions done blockchain for ratio gains. Title firms absorption connected verifying a property's ownership past and guarantee determination are nary ineligible claims, liens oregon disputes that could impact the sale. They besides contented rubric security and negociate the transportation of ineligible ownership during existent property transactions.

That's a $25 cardinal marketplace which inactive remains mostly paper-based and divided among astir 7,000 firms, galore of them tiny mom-and-pop shops, Propy CEO Natalia Karayaneva explained Coindesk successful an interview.

Propy itself is simply a licensed rubric steadfast and has processed $4 cardinal successful integer existent property transactions automating time-consuming processes with AI. By acquiring mid-sized rubric firms successful states similar California, Florida and Texas, the institution plans to streamline operations trim fraud and velocity up transaction closing times utilizing blockchain tech and AI, she added.

Central to Propy's efforts is Agent Avery, an AI escrow cause that was built to code inefficiencies that devour the bulk of an escrow officer’s time, the steadfast said.

Agent Avery was trained connected Propy’s transaction information and operates 24/7 supporting some accepted and crypto payments. The instrumentality tin prevention astir 40% of the workload, the steadfast estimated, allowing agents to adjacent much deals.

Along with the enlargement and AI development, Propy besides added erstwhile U.S. Treasury authoritative Chris Campbell and Science Inc. co-founder Mike Jones to its advisory board, joining erstwhile appointees including ex-SEC Commissioner Michael Piwowar.

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