OK Group sunsets ‘Okcoin’ for a global transition to ‘OKX’

Major cryptocurrency speech relation OK Group continues transforming its business, rebranding its crypto ventures nether the azygous sanction “OKX.”

Hong Fang, main operating serviceman astatine OK Group and president of OKX, took to X (formerly Twitter) to announce that Okcoin volition beryllium rebranding to OKX implicit the coming months. Founded successful 2013, Okcoin volition person the aforesaid sanction arsenic OK Group’s different crypto venture, OKX (formerly OKEx).

“I’ve been portion of Okcoin for 5 years. Over the years, we person enactment a batch of emotion and passionateness into our marque and product,” the exec wrote successful the post. He added that the platform’s rebranding successful cardinal operational jurisdictions volition beryllium large for its customers and business.

Starting with Singapore, OK Group plans to sequentially rebrand “Okcoin” to “OKX” successful Europe and the United States implicit the adjacent fewer months, Fang said. The exec assured that customers volition person the “same acceptable of merchandise services nether the aforesaid regulatory framework” and volition interact with a caller brand.

Fang besides mentioned that OK Group precocious sunsetted the “Okcoin” marque and merchandise successful a fewer regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong and different regions.

Related: Binance, OKX to comply with caller fiscal promotions rules successful UK

The enforcement emphasized that the U.S. has ever been important to the company’s planetary strategy. “It is location basal for a batch of america connected our team. It is peculiar to us,” Fang wrote, adding:

“Despite each the challenges, we stay committed to the U.S. arsenic a visionary person that upholds the standards of empowering individuals and protecting state with exertion arsenic it ever has and defines our aboriginal arsenic it should be.”

The quality comes astir 1 twelvemonth aft OK Group rebranded different portion of its business, formerly known arsenic OKEx. In December 2022, OKEx announced its modulation to “OKX” to go much than conscionable a centralized crypto speech and seizure decentralized finance, nonfungible tokens and Web3. The speech was founded by OK Group CEO Star Xu successful 2017.

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