Nissan files 4 new web3 trademarks, trials sales in the metaverse

Japanese automotive marque Nissan has go the latest car shaper to ramp up its Web3 efforts, filing 4 caller Web3-related trademarks filed successful the United States, portion its Japan portion is experimenting with car income successful the metaverse.

According to Nissan’s Mar. 7 trademark applications to the United States Patent and Trademark Office (USPTO), the caller filings screen its Infiniti, Nismo and Nissan brands.

The filings to the USPTO uncover Nissan's plans to make virtual clothes, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and minting NFTs. 

The institution has besides outlined plans for metaverse advertizing services and different "entertainment services" covering online video, images, artwork, tickets, audio, sounds, music, and trading cards, on with a website with accusation connected everything astir Nissan’s projected NFTs and however they volition work.

There are besides intentions for "non-downloadable machine bundle for usage arsenic a integer wallet," according to the filing.

Test thrust a Nissan successful the metaverse

Last week connected Mar. 8, Nissan Japan announced it is conducting a three-month "demonstration experiment" of its virtual store "Nissan Hype Lab" to "study, consult, trial drive, and acquisition Nissan vehicles," portion successful the metaverse. 

Nissan Hype Lab. Source: Nissan

"At the aforesaid clip we volition analyse the anticipation of caller income methods for cars," it wrote successful a statement.

The trial, which runs from Mar. 8 to Jun. 30, volition let customers to sojourn the virtual storefront "24 hours a day" via a PC oregon smartphone. Customers tin make their ain customized avatars and betwixt definite hours, tin adjacent interact with virtual income staff. 

Photo of a trial thrust successful Nissan Hype Lab. Source: Nissan

Customers tin marque an bid for the car and finalize acquisition contracts done this virtual income office, according to the announcement.

The Nissan Hype Lab allows users to acquisition Nissan vehicles successful the Metaverse. Source: Nissan 

Nissan also previously filed 5 trademark applications successful October 2022 for immoderate of its much salient car models, including SKYLINE, Z, and GTR.

At the time, trademark lawyer Mike Kondoudis said the car brand's filings signaled plans for NFT-backed media, online NFT marketplaces, integer wallets, NFT minting, trading and storing software.

Related: Keep an oculus retired for large institution NFT trademark filings this year

Automotive elephantine General Motors has besides been precise progressive with NFT-related filings, with its latest trademark applications connected Feb. 16 covering its Chevrolet and Cadillac brands.

American car shaper Ford Motor Company, prepped its entry into the satellite of NFTs and the Metaverse past September, filing 19 trademark applications crossed its large car brands.

Despite the ongoing crypto wintertime and carnivore market, multinational corporations are inactive pushing guardant with trademark applications covering Web3, crypto, nonfungible tokens (NFTs), and the Metaverse.

Kondoudis said that determination were grounds numbers of trademark applications for NFTs, Metaverse and crypto-related products successful 2022.