NFL Rivals Scores 1M Downloads for NFT-Based Mobile Game

NFL Rivals, a free-to-play crippled from Mythical Games, has managed to people implicit a cardinal downloads contempt debuting amidst a harsh crypto environment and successful the off-season of the NFL itself.

Debuting connected April 26 successful the Google Play and Apple Stores, the crippled was met with aboriginal enthusiasm, rising to the top spot successful the App Store, which Mythical Games CEO John Linden captured connected Twitter astatine the time:

Linden told CoinDesk that portion hitting milestones similar 1 cardinal downloads is exciting, he’s much funny successful however good the crippled has been received. “We're sitting astatine a 4.8 retired of 5 connected [the App Store] with astir 22,000 reviews, which is great.”

“We're besides seeing astir 2 hours of gameplay per subordinate per day, which is exciting. It's large seeing players truly playing the game,” helium added.

Other stats shared with CoinDesk by Mythical Games noted that NFL Rivals has seen astir 15 cardinal matches played and that connected average, players person six gaming sessions per day, showing the stickiness of the experience.

The NFTs successful the crippled are subordinate cards utilized to physique retired teams and vie successful the game. Each subordinate paper has antithetic rarity levels from communal to legendary and are assigned antithetic strengths and weaknesses.

The information that the subordinate cards are NFTs is “behind the scenes” for astir players, Linden noted, who are capable to play the crippled without purchasing immoderate NFTs. “Every subordinate gets a wallet successful the game, and past astir of them astir apt don't cognize it's a wallet until they privation to commencement interacting with the marketplace to buy, merchantability oregon trade.”

Linden estimates that astir 10% of the players person interacted with the marketplace to commercialized subordinate paper collectibles specified arsenic the cards released up of Super Bowl LVII.

“What we are seeing is that players erstwhile they travel in, adjacent if they're not acquainted with Web3 concepts, they bash recognize the conception of hey, idiosyncratic wants to wage maine $100 for my cards,” Linden said. “We emotion the thought that we tin onboard them precise mildly into the space.”

Mythical Games’ different products see Blankos Block Party, an open-world multiplayer game, and Nitro Nation, an NFT-based racing game. The steadfast launched its Mythical Marketplace 2.0 successful January 2023 and raised $150 cardinal successful funding successful 2021 successful a circular led by a16z.