Meta announces generative AI-powered product suite for ads

Meta has announced a suite of AI-powered advertisement tools, Reuters reported May 11.

AI sandbox

Meta, which owns Facebook and Instagram, announced a suite of products called AI Sandbox during an lawsuit successful New York.

The caller acceptable of tools uses generative AI — oregon AI susceptible of creating contented — to nutrient substance and images for online advertisements.

The diagnostic is presently disposable to a tiny but unspecified fig of advertisers. Other advertisers volition summation entree to the instrumentality successful July, and immoderate of the features could beryllium added to different advertizing products by the extremity of 2023, Meta said.

Though Meta has not publically announced AI Sandbox, the institution published a blog post connected its website detailing different ad-related AI developments.

In the post, the institution said it is utilizing a abstracted instrumentality called Meta Lattice to heighten advertisement performance, noting that it would “further iterate” connected that tool.

Meta ramping up AI efforts

Meta CEO Mark Zuckerberg hinted astatine advertizing alongside different uses for AI during an earnings telephone successful April. In that call, Zuckerberg besides suggested that Facebook could usage oregon is presently utilizing AI successful contented discovery, lawsuit support, and more.

The institution besides attracted attraction erstwhile Facebook’s LLaMA connection exemplary leaked to the nationalist successful March. That codification leak greatly benefited the open-source community, according to statements from a Google technologist earlier this month.

The station Meta announces generative AI-powered merchandise suite for ads appeared archetypal connected CryptoSlate.