Matt Damon reveals why he appeared in Crypto.com's most infamous ad

2 years ago

The Hollywood icon was relentlessly mocked for appearing successful the advertisement successful 2021, which was released conscionable earlier the crypto markets plummeted.

Matt Damon reveals wherefore helium appeared successful Crypto.com's astir infamous ad

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Hollywood prima Matt Damon has yet opened up connected wherefore helium appeared successful cryptocurrency speech Crypto.com’s infamous “Fortune Favors the Brave” advertisement, which was erstwhile the taxable of relentless mockery.

Speaking to the Associated Press connected March 27 astatine the premiere of his caller film, Damon appeared somewhat abashed arsenic helium explained his crushed for appearing successful the advertisement — sharing it was chiefly due to the fact that his cleanable h2o initiative, Water.org, was nether dire fiscal circumstances, explaining:

”We had a down twelvemonth successful Water.org, and I did that commercialized successful an effort to rise wealth for Water.org.”

Damon’s cleanable h2o task was founded alongside technologist and philanthropist Gary White successful 2009. It aims to summation entree to cleanable h2o globally by providing tiny loans which concern the acquisition and installation of h2o taps and toilets.

Damon explained that helium had erstwhile fixed his full wage to Water.org due to the fact that it was successful a dire fiscal position.

The Hollywood icon continued to accidental that “Crypto.com heard astir that and they gave $1 cardinal dollars to Water.org conscionable connected their own,” earlier adding:

“I decidedly person a batch of gratitude to them, and for what they did for our foundation.”

The advertisement — which was released successful October 2021 — starred Damon amid a integer scenery of historical figures specified arsenic the Wright brothers and Sir Edmund Hillary, and appeared successful billboards and tv spots globally.

Following a horrendous twelvemonth for crypto successful 2022, the advertisement received wide criticism, and Damon has since been the butt of galore jokes specified arsenic those connected the TV show South Park and from late-night hosts specified arsenic Stephen Colbert.