MARA Holdings Names Ex-Blue River Exec as CPO to Lead Productization of Energy Tech

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Bitcoin miner MARA Holdings (MARA) has appointed Nir Rikovitch arsenic its caller main merchandise officer, tasking him with steering the company’s merchandise improvement and commercialized strategy.

Rikovitch volition pb the company’s effort to specify a broad merchandise roadmap and physique a merchandise subject that connects engineering with marketplace needs.

“Nir’s exceptional inheritance successful merchandise enactment and autonomous exertion development, wherever orchestration, efficiency, and reliability are paramount, makes him the perfect prime to thrust MARA’s merchandise imaginativeness forward,” said Fred Thiel, the firm’s CEO.

Rikovitch brings extended acquisition successful instrumentality learning and robotics, astir precocious serving arsenic manager of merchandise absorption astatine Blue River, a John Deere subsidiary. There, helium co-founded the company’s autonomy part and developed strategies for autonomous operation instrumentality and driver-assistance systems.

Rikovitch described the ngo arsenic aligning vigor usage with technological advancement. “At MARA, we’re fusing standard with smarter vigor practices,” helium said.


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