Indian Commerce Giant Flipkart Will Allow Customers to Purchase Items in the Metaverse

Flipkart, the Walmart-backed Indian e-commerce giant, has launched a aviator to let its customers to acquisition making purchases successful a metaverse environment. The institution announced the motorboat of its ain metaverse, called Flipverse, successful which respective brands volition beryllium capable to connection their ain buying experiences.

Flipkart to Launch Flipverse: A Metaverse of Purchases

Flipkart, 1 of the biggest India-based e-commerce companies, has announced it volition aviator its ain metaverse purchasing experience. Called Flipverse, this metaverse volition let customers to acquisition purchasing arsenic if they were physically contiguous successful a virtual store done their smartphone.

According to the company, the acquisition wants to bring gamification and loyalty points to the buying experience, allowing customers to cod supercoins and integer collectibles from antithetic brands that are already signed connected to beryllium portion of this aviator program.

To make the caller platform, Flipkart established a concern with eDAO, a Polygon-incubated firm, to hole the metaverse acquisition for this month’s launch. The institution has already enrolled the information of respective cardinal partners including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, that volition beryllium capable to connection their ain tailored experiences and stands successful Flipkart’s metaverse.

A Flipkart enforcement stated:

The thought is to person millions of users acquisition Flipverse and unfastened the doors to the aboriginal of shopping. Fifteen years ago, we were the archetypal Indian institution to motorboat Web 2.0-based commerce. And I consciousness contiguous we are the archetypal institution to motorboat Web 3.0 commerce.

Retail and the Metaverse

While metaverse retail experiences person been beauteous constricted truthful far, with the 2017 video that resurfaced this twelvemonth showing an example of however purchases would beryllium made successful a hypothetical Walmart-themed metaverse, Flipkart and Polygon judge determination is simply a large accidental successful the aboriginal for this benignant of virtual buying experience.

Sandeep Narwal, the co-founder of Polygon, stated:

While we person lone conscionable begun to scratch the aboveground of what’s imaginable successful the metaverse, we spot e-commerce arsenic 1 of the slayer usage cases. Combining apical brands with Flipkart’s e-commerce expertise successful a virtual situation stands to revolutionize online retail arsenic we cognize it.

Walmart, which owns 72% of Flipkart, has already made its archetypal metaverse move, successful the Roblox beingness successful September, launching 2 experiences named “Walmart Land” and “Walmart’s Universe of Play.”

What bash you deliberation astir Flipkart’s metaverse? Tell america successful the comments conception below.

Image Credits: Shutterstock, Pixabay, Wiki Commons, Burdun Iliya / Shutterstock.com

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