4 days ago
easyGroup, the institution down easyJet and easyHotel, is entering crypto with the motorboat of easyBitcoin.app, a mobile level built with Uphold to marque buying and holding bitcoin (BTC) simpler for retail users, the institution said successful a press release Tuesday.
The determination comes arsenic bitcoin trades adjacent grounds highs and surveys amusement rising assurance successful the asset. The world's largest cryptocurrency was trading astir $112,650 astatine work time.
A survey commissioned by Uphold recovered 88% of U.S. respondents spot bitcoin to turn their wealthiness implicit the adjacent decade, with 39% ranking it among their apical 3 investments, up of golden and conscionable down existent estate. Despite this, astir fractional said trading remains excessively complex.
easyBitcoin aims to little barriers with incentives including a 1% invited bonus connected recurring buys, 2% yearly rewards for semipermanent holders and 4.5% APY connected USD balances paid retired successful bitcoin, backed by $2.5 cardinal successful FDIC insurance, the institution said.
“Investing successful bitcoin has felt similar an exclusive club, retired of scope for the wide nationalist with precise precocious transaction costs," said easyGroup laminitis Stelios Haji-Ioannou, successful the release. “With easyBitcoin, we privation to alteration that.”
Uphold commissioned a survey of 1,001 U.S. respondents, aged betwixt 25–50, each holding astatine slightest a assemblage degree, and earning a minimum of $80,000 per annum, betwixt June and July this year.
A U.K. mentation of the app is planned for aboriginal this year, easyGroup said.
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