Dairy Queen opens NFT pop-up store in China

1 year ago

The pop-up nonfungible token store, co-sponsored by Weirdo Ghost Gang, volition tally until the extremity of the year.

Dairy Queen opens NFT pop-up store successful China

Dairy Queen is partnering with section nonfungible token task Weirdo Ghost Gang (WGG) to make a pop-up NFT store successful Chengdu, China.

According to a property merchandise seen by Cointelegraph, the “Ice and Snow Season” themed pop-up store is scheduled to tally from Nov. 15 to Dec. 31 and volition diagnostic a assortment of co-branded merchandise, specified arsenic a Dairy Queen-WGG themed crystal cream. In addition, WGG NFT holders volition person exclusive perks arsenic portion of the associated venture. The task has a ample pursuing among users successful the Asia-Pacific region.

“Beyond simply showcasing Dairy Queen’s ongoing efforts successful caller media integer marketing, this collaboration besides serves to connection consumers a much nuanced knowing of the NFT creation IP, WGG, resulting successful enhanced experiences and connections,” the merchandise states. The WGG postulation features 5,555 “Lil Ghosts” NFTs created by Hong Kong Web3 holding institution ManesLab successful 2021. The postulation has surpassed 21,510 Ether (ETH) ($43.5 million) successful trading measurement since inception. Its existent level terms is 0.485 ETH ($995.2).

In August, WGG launched the “City Party Map - Shanghai Station” lawsuit with section nutrient retailer Jiujiu Duck Neck to connection discounts for NFT holders astatine much than 200 of its retail stores. Last month, the task announced the “Ghost Season” lawsuit astatine Beijing’s affluent buying hub The Box, displaying its NFT creation connected 3D screens for shoppers.

Amid a severe crypto winter, galore NFT projects person turned to partnerships with Web2 oregon adjacent accepted brick-and-mortar firms for selling collaboration. In March, the Wassies by Wassies NFT Collection opened a namesake pop-up edifice successful Singapore. The edifice ran until September and offered Wassie-themed rooms for astir $100 per night.

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