2 years ago
A caller survey conducted by Axios and Harris Poll, which polled 16,310 Americans, has revealed immoderate absorbing findings astir the estimation of 2 prime entities successful the crypto industry. FTX, a crypto speech that has since gone retired of business, has been ranked astatine the precise bottommost of the list, coming successful astatine 99 retired of 100. Meanwhile, bitcoin has made its debut connected the list, ranking a debased of 93 among the apical companies and organizations.
FTX and Bitcoin’s Reputation Woes Highlighted successful Visible Brands Poll
The 2023 Axios Harris Poll 100 has revealed that FTX has a less-than-stellar estimation among the apical 100 companies ranked from champion to worst successful presumption of reputation. The survey’s is to “gauge the estimation of the astir disposable brands successful America,” arsenic stated by Axios. Interestingly, the canvass has added 2 crypto-themed elements this year: the now-defunct crypto speech FTX and the starring crypto plus by marketplace capitalization, bitcoin (BTC).
The canvass revealed that FTX and bitcoin are astatine the bottommost of the list, indicating that they person lackluster reputations among a database of different disposable brands. FTX, successful particular, has landed successful the second-to-last position, conscionable supra the Trump organization, which is considered the worst disposable marque successful the country. Meanwhile, Fox (98), Twitter (97), Meta (96), and Spirit Airlines (95) are conscionable supra the bankrupt crypto company.
Bitcoin and Tiktok are besides connected the list, with bitcoin ranking 93 and Tiktok ranking 94. Interestingly, determination are firms that basal supra bitcoin, including BP (92), Balenciaga (91), Family Dollar (90), Dollar Tree (89), Wells Fargo (88), and Comcast (87). To find the estimation of the 100 astir salient companies, survey participants were asked to complaint them connected 9 antithetic dimensions. This allowed for the calculation of each company’s Reputational Quotient, oregon RQ score.
From March 13 done 28, 2023, Axios and Harris conducted the latest survey utilizing the aforesaid model that has been successful spot since 1999. The apical 10 connected the poll’s database of astir disposable brands with amended reputations than astir included Patagonia, Costco, John Deere, Trader Joe’s, Chick-fil-A, Toyota, Samsung, Amazon, USAA, and Apple, respectively.
What bash you deliberation the crypto manufacture tin bash to amended its estimation and summation the spot of the public? Share your thoughts successful the comments conception below.
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