Crypto activity in Brazil rises 43% with average investment surpassing $1,000: Report

Crypto enactment successful Brazil expanded sharply successful 2025, with full transaction measurement climbing 43% twelvemonth implicit twelvemonth arsenic mean concern per idiosyncratic crossed the $1,000 mark, according to a caller study from crypto level Mercado Bitcoin.

The report, titled “Raio-X bash Investidor em Ativos Digitais 2025,” claimed that the Brazilian crypto marketplace is nary longer driven purely by speculation but progressively shaped by structured investing and portfolio planning. The information was based connected enactment crossed Mercado Bitcoin’s platform, the largest integer plus speech successful Latin America.

Per the report, the mean magnitude invested per idiosyncratic reached astir 5,700 Brazilian reais, equivalent to much than $1,000. At the aforesaid time, 18% of investors allocated funds crossed much than 1 crypto asset, indicating a gradual displacement toward diversification alternatively than single-asset bets.

Bitcoin (BTC) remained the astir traded asset, followed by the US dollar-pegged stablecoin USDt (USDT), Ether (ETH) and Solana (SOL), the study showed. Stablecoins besides stood retired arsenic a cardinal on-ramp for caller and existing investors, accounting for astir 3 times much transactions than successful the anterior year, arsenic users sought little volatility amid uncertain macro conditions.

Bitcoin remains most-traded plus successful Brazil. Source: Mercado Bitcoin

Related: Brazilian banal speech to motorboat tokenization level and stablecoin

Brazil’s low-risk crypto products spot 108% growth

The study revealed that lower-risk crypto products gained momentum successful 2025. Digital fixed-income offerings, known locally arsenic Renda Fixa Digital (RFD), recorded a 108% summation successful concern volume, with Mercado Bitcoin distributing astir $325 cardinal to investors successful 2025.

Demographics besides shifted. Investors aged 24 and nether posted a 56% summation twelvemonth implicit year. However, Mercado Bitcoin noted that request expanded crossed each property groups, including high-net-worth and organization profiles.

Regionally, Brazil’s Southeast and South remained ascendant by transaction volume, led by São Paulo and Rio de Janeiro, portion states successful the Central-West and Northeast gained visibility arsenic crypto information dispersed geographically.

Related: Solana enters Brazil’s main speech arsenic Valour expands regulated crypto access

Itaú Asset advises 1%–3% Bitcoin allocation

As Cointelegraph reported, Itaú Asset Management has recommended that investors allocate betwixt 1% and 3% of their portfolios to Bitcoin, citing rising geopolitical risks, shifting monetary argumentation and ongoing currency volatility.

In a probe note, strategist Renato Eid described Bitcoin arsenic a chiseled plus with its ain instrumentality illustration and a imaginable hedging relation owed to its planetary and decentralized nature, contempt crisp terms swings passim 2025.

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