1 year ago
The Cardano Foundation has recently announced a method concern with Epoch Sports and Merchandise. Epoch Sports is simply a salient US-based sports brand, and Merchandise, a broad full-stack apparel ecosystem. This confederation aims to present a constricted variation jersey that volition beryllium authenticated utilizing blockchain technology.
During the 2023 World Lacrosse Men’s Championship, 6000 Limited Edition Commemorative Jerseys had already been distributed.
The constricted tally of commemorative lacrosse jerseys showcases a near-field connection (NFC) Epoch branded patch. This spot includes a integer jersey mentation embedded arsenic a non-fungible token (NFT).
By leveraging this technology, the carnal garment becomes intrinsically connected to a unafraid blockchain, providing impervious of the jersey’s authenticity.
Epoch Sports and Merchandise person outlined their plans to merchandise the remaining NFC-enabled Commemorative Jerseys, accompanied by connected NFTs, connected the authoritative web store of the 2023 World Lacrosse Championship.
The NFC patches incorporated into the jerseys service a dual purpose. They besides assistance the consumers entree to a scope of exclusive rewards and peculiar offers.
Cardano’s Collaboration Aims To Enhance IP Protection And Tackle Counterfeiting
The method collaboration betwixt the Cardano Foundation, Epoch Sports, and Merchandise aims to beforehand blockchain adoption wrong the licensed merchandise manufacture portion bolstering the extortion of licensed intelligence spot (IP).
By securely linking NFC chips to a blockchain grounds successful the signifier of non-fungible tokens (NFTs), accepted licensed IP hologram tags connected sports apparel volition beryllium replaced. According to the property release, this guarantees authenticity for purchasers and empowers licence owners to combat counterfeiting effectively.
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Frederik Gregaard, the CEO of the Cardano Foundation, said:
Our enactment with Merchandise and Epoch Sports showcases the inferior and accessibility of Cardano’s blockchain: immoderate merchant tin follow blockchain solutions to springiness reassurance and assurance to customers that they are buying genuine articles. Diversifying blockchain adoption is simply a halfway portion of the Cardano Foundation mission, and it’s fantastic to spot much and much companies putting blockchain solutions into practice.
Merchandise’s CEO, Alex Phelan, expressed enthusiasm astir collaborating with the Cardano Foundation, highlighting it arsenic a milestone successful the licensed apparel industry. He emphasized that the concern sets caller intelligence spot extortion benchmarks and fosters instrumentality engagement.
James Micelli, Principal of Epoch Sports, acknowledged the immense imaginable of blockchain deployment successful empowering consumers. James Micelli, Principal of Epoch Sports, acknowledged the immense imaginable of blockchain deployment successful empowering consumers.
Cardano was priced astatine $0.28 connected the one-day illustration | Source: ADAUSD connected TradingViewFeatured representation from Cardano Feed, illustration from TradingView.com
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