An eclectic display at the 2nd Metaverse Fashion Week

Inspired by occurrence successful 2022 and an awesome database of designers who attended that year’s Metaverse Fashion Week, Decentraland held different lawsuit this twelvemonth from March 28–31. The week’s theme, “Future Heritage,” aimed to link the adjacent procreation of creators with accepted manner designers.

It’s the 2nd clip integer fashion’s halfway members — including Zero10, DressX and The Fabricant — person participated successful MVFW, though the full fig of brands declined. There were 2 shows worthy noting: Dundas, which distinguished itself with beauteous avatars past year, and Adidas, which joined this twelvemonth arsenic a first-time participant. Decentraland and HBO besides participated.

Real experience

Attendees this twelvemonth instantly faced a problem: Neither an iPhone nor an iPad Pro could beryllium utilized to participate Decentraland. That is, we mislaid our mobility successful the existent world. I had to cancel a mates of meetings and enactment home.

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Moreover, the event’s Mac app didn’t work. So, you had to play the browser mentation of the game, which didn’t enactment properly, and you needed to wide your browser cache.

On the archetypal day, determination was specified an influx of users that it was intolerable to adjacent sojourn the locations, and galore users didn’t adjacent spot the Dundas show.

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In summation to the amusement connected the archetypal day, determination was a meditation with Alo Yoga, which had planned activities for each day: yoga, breathing techniques and Reiki practices. It was arsenic if you should person gotten disconnected the machine and done the signifier the manager dictated. This was the slightest evident collaboration for Metaverse Fashion Week.

Shopping life

The astir absorbing happening happens successful integer boutiques and during manner weeks successful general: Players astir privation to cod escaped clothing, which they bash 24/7.

The Luxury District featured the large brands, including Dolce & Gabbana, which held a endowment contention successful which Katya Garnet, Nataliya Grimberg, David Lopez and Dundas prevailed. The biggest boutiques were Tommy Hilfiger and DKNY, which are not luxury brands successful the existent world.

Dolce & Gabbana store astatine Metaverse Fashion Week. Source: ScreenMVFW.

It’s worthy noting that DKNY had a immense four-story boutique with a pizzeria, barroom and disco connected the roof. It each looked large-scale, but it was precise sad. They could astatine slightest person enactment an NPC successful it — oregon adjacent an worker with whom you could interact and bargain goods.

Then we went to the failed lawsuit of Vivienne Westwood. In the Dear Vivienne location, we could spell connected a quest successful a boutique decorated successful branded tartan and a ladder with the letters “SEX.” The miracles ended there.

Hi there!#NFTCommunity
The unbelievable is coming!
My plan been selected by @UNXD_NFT and Dolce&Gabbana arsenic 1 of the Future Rewind finalists and truthful my works was exhibited astatine @decentraland successful the authoritative location @dolcegabbana !
It seems that dreams are coming true! pic.twitter.com/wIKnuVSOjw

Adidas had a bully boutique and a amusement arsenic well. In the boutique, you could get a escaped jacket, which slowed down your full crippled if you wore it — but it looked good.

The champion determination was Coach, which had a presumption of a tabby bag.

You entered done the pinkish metropolis and climbed into the container itself, wherever each day, you could spell connected caller quests, triumph a boa and effort connected a container successful Zero10, a spouse location.

At the extremity of the 4 days of MVFW, participants could sojourn 2 DKNY and poker nighttime parties.

MVFW's last DKNY enactment — which the writer attended alone. Source: Screenshot of MVFW.

Last MVFW, you could be a Grimes concert, which looked decent and generated a batch of buzz.

It’s worthy noting that aft the erstwhile MVFW, luxury brands decided not to enactment successful the metaverse. The absorption shifted to the middle, which makes consciousness — they should recognize which assemblage is playing Decentraland.

Who are they?

After 4 days successful the metaverse, determination were galore questions: Who are these radical who person truthful overmuch clip to load a browser, tolerate bugs and play weird games? Why are they truthful anxious to articulation the metaverse? Do they privation to bargain thing from Dolce & Gabbana? Or bash they privation to locomotion connected the reddish carpet successful a Dundas evening dress?

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In those 4 days, it became wide that astir players’ extremity was to get escaped clothes.

For now, it does not marque consciousness for luxury brands to enactment successful these events. Their buyers are engaged moving successful bid to person the wealth they request to bargain luxury products — and playing successful Decentraland takes a batch of clip and effort, leaving small clip for work.

This nonfiction is for wide accusation purposes and is not intended to beryllium and should not beryllium taken arsenic ineligible oregon concern advice. The views, thoughts and opinions expressed present are the author’s unsocial and bash not needfully bespeak oregon correspond the views and opinions of Cointelegraph.