After Persuading GameStop to Adopt Bitcoin, Strive’s Matt Cole Targets Intuit

2 months ago

Matt Cole, CEO of Strive Asset Management, caller from persuading video retailer GameStop to person immoderate of its currency reserve into bitcoin (BTC), wrote to impulse fiscal bundle developer Intuit (INTU) to reverse what helium described arsenic "censorship policies" and an “anti-bitcoin bias” that could jeopardize semipermanent shareholder value.

In an unfastened missive dated April 14 addressed to Intuit CEO Sasan Goodarzi and committee Chair Susan Nora Johnson, Cole pointed to a caller incidental successful which Intuit’s Mailchimp email selling level disabled the relationship of the Trojan Bitcoin Club, a pupil enactment astatine the University of Southern California, for mentioning the cryptocurrency successful emails to its members.

“We are acrophobic that Intuit’s censorship policies and anti-bitcoin bias endanger to destruct the shareholder worth the institution has worked truthful hard to create,” Cole wrote saying helium was penning connected behalf of his clients, who see Intuit shareholders. Although Mailchimp aboriginal reinstated the relationship pursuing nationalist pressure, Cole said the occurrence reflects a “broader signifier of deplatforming” that includes bitcoin developers, educators, and businesses.

Cole said specified actions exposure Intuit, known for its TurboTax taxation mentation bundle and QuickBooks accounting software, to reputational and ineligible risks, peculiarly arsenic nationalist interest astir tech censorship grows and national regulators — including the Federal Trade Commission (FTC) — statesman investigating level favoritism based connected code oregon affiliations.

“Mailchimp’s Acceptable Use Policy is being utilized arsenic a governmental weapon, alternatively than a instrumentality to mitigate morganatic concern risk,” Cole wrote, adding that “customers and shareholders alike are starting to question whether Intuit is making decisions based connected ideology alternatively than fiduciary duty.”

The missive called connected Intuit to reinstate accounts banned for bitcoin-related content, revise Mailchimp’s contented policies to destruct governmental considerations. It besides urged Intuit to see adding bitcoin to its firm treasury arsenic a hedge against artificial quality disruption.

“We judge TurboTax, Intuit’s flagship product, has a precocious hazard of being automated distant by AI,” Cole wrote. “While we admit Intuit’s investments successful AI internally, we judge an further hedge is warranted—and that a bitcoin warfare thorax is the champion enactment available.”

The determination follows Coles' February letter to GameStop, successful which helium urged the institution to person its $5 cardinal currency reserve into bitcoin. Since receiving the letter, GameStop confirmed that it volition adhd bitcoin to its equilibrium expanse and has successfully completed a $1.5 billion convertible enactment offering — positioning itself arsenic 1 of the archetypal large retailers to align its treasury strategy with what Strive called the “Bitcoin standard.”

The determination marked a important aboriginal triumph for Strive’s broader run to reshape firm concern and governance astir what Cole describes arsenic “apolitical excellence” and semipermanent shareholder value, escaped from ideological agendas.

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